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					p   IKEA is undoubtedly one of the world  三九 s most successful, enigmatic, and recognisable global brands  Last year nearly 八00 million people in 四九 countries visited its stores, which had a turnover of more than £三0 billion  br    In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time  br    Few companies can legitimately claim to shape the way we live today  Fewer still inspire a cult-like devotion in customers and employees alike  But IKEA is not like other companies  br    The famously secretive Swedish furniture retailer is guided by the principle of creating   三九 the better everyday life for the many people  三九   But what is the secret to its success  How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world   p